Positioning Diagnostic

Become the Obvious Choice in Your Market

A surgical audit of your positioning, messaging, offer, and ICP. Plus a custom roadmap to fix what's not working.

For coaches, consultants & expert service providers

The Problem

You're good at what you do. So why does it feel so hard to stand out?

You've got the expertise. The results. The testimonials. But somehow, you're still:

Competing on price with people who aren't half as good as you
Attracting leads who "love your content" but never buy
Explaining what you do over and over (and watching eyes glaze over)
Second-guessing your messaging every time you post
Watching competitors with less skill get more traction

The issue isn't your talent. It's your positioning.

When your ICP, offer, positioning, and messaging aren't aligned, even great marketing falls flat. You end up sounding like everyone else. And in a crowded market, "similar" means invisible.

The Shift

What if you knew exactly what to fix?

Imagine knowing precisely why premium clients aren't finding you.

Imagine having a clear, prioritized list of what to change in your messaging, offer, and positioning.

Imagine waking up with clarity instead of confusion about how to talk about what you do.

That's what this diagnostic delivers. Not vague advice. Not generic frameworks. A specific, surgical analysis of YOUR business, with a roadmap you can act on immediately.

How It Works

A simple, focused process

1

You share your current positioning

Fill out a short intake form with your offer details, target audience, and current messaging. Takes about 10 minutes.

2

I audit everything

I analyze your ICP clarity, offer positioning, messaging, and how they all connect (or don't). I find the gaps and the opportunities.

3

You get a custom roadmap

Within 5-7 business days, you receive a detailed PDF report with your audit findings and a prioritized action plan showing exactly what to fix, in what order, to become the obvious choice in your market.

What You Get

Everything included in the diagnostic

ICP Clarity Analysis

Is your ideal client actually ideal? I'll identify if you're targeting too broad, too vague, or missing a more profitable niche.

Offer Positioning Audit

How your offer stacks up, whether it's positioned for premium pricing, and what's creating friction in the buying decision.

Messaging Breakdown

Line-by-line analysis of how you're talking about what you do. Where it's working, where it's falling flat, and why.

Competitive Positioning Check

How you compare to alternatives in your space (and how to carve out a distinct position they can't copy).

Prioritized Roadmap

Not a list of 47 things to fix. A clear sequence of the 3-5 highest-impact changes to make first.

Who It's For

This is for you if...

You're a coach, consultant, or expert service provider
You're already making money but know you're leaving more on the table
You've got a good offer but struggle to articulate its value
You're tired of competing on price instead of expertise
You want an outside perspective from someone who does this daily

This is NOT for you if...

You're just starting out and don't have an offer yet
You want someone to "do all the marketing" for you
You're looking for a magic bullet, not strategic clarity

Investment

Choose your level

Diagnostic + Roadmap

$295

You implement

Full positioning audit
ICP clarity analysis
Offer positioning review
Messaging breakdown
Prioritized action roadmap
One round of clarifying questions
Delivered in 5 business days

Get Started

Hi, I'm Cornelius

I spent 16 years in corporate marketing. I've seen what works at scale and what doesn't.

Six years ago, I left to build my own business. I grew it to seven figures using organic marketing and positioning principles. When that model stopped working, I didn't panic. I repositioned. That's what I do.

Now I help high-ticket experts do the same: fix their positioning so they stop competing on price and start getting chosen for their expertise.

This diagnostic exists because I kept seeing the same pattern: talented people with weak positioning, wondering why their marketing wasn't working. The answer is almost never "do more." It's "fix the foundation first."

Questions

FAQ

How is this different from a strategy call?

Strategy calls are usually about discussing ideas. This is a done-for-you analysis. You get a complete written audit with specific findings and recommendations, not a conversation.

How long until I get my diagnostic?

Base tier: 5 business days. Done-for-you tier: 7 business days. You'll receive everything via email as a detailed PDF report.

What if I have questions after I receive it?

You get one round of clarifying questions included. Reply to the delivery email within 7 days, and I'll respond within 2 business days.

Is there a call included?

No. I've designed this to be comprehensive enough that a call isn't necessary. Everything is delivered in writing so you can reference it anytime. If you want ongoing support after the diagnostic, I offer async support packages. Just ask.

What if I need more help implementing?

I offer async support packages for ongoing guidance. If that's something you're interested in after your diagnostic, reply to your delivery email and I'll share the details.

What's your refund policy?

Due to the custom nature of this work, I don't offer refunds once the audit begins. If you're unsure whether this is right for you, message me on LinkedIn first.

Ready to become the obvious choice?

Stop guessing what's wrong with your positioning. Get a clear diagnosis and a roadmap to fix it.

Get Your Positioning Diagnostic

Questions? Message me on LinkedIn first.